About Lumina
Rethinking how the world tests marketing.
What is Lumina?
Lumina is an AI-powered audience simulation platform that enables marketers, agencies, and businesses to test their advertising content on thousands of realistic synthetic personas — before spending a single rupee on ad placement.
By leveraging advanced large language models, Lumina generates detailed audience simulations that predict how specific demographic segments will respond to your ads, campaigns, and messaging. Think of it as a virtual focus group that runs in minutes, not weeks.
The Problem We Solve
Every year, an estimated $37 billion is wasted globally on ineffective advertising — ads that fail to resonate with their intended audience. The traditional alternative? Focus groups and market research panels that cost anywhere from $15,000 to $90,000 per study and take weeks to deliver results.
Most businesses — especially startups and mid-market companies — simply cannot afford this. They are left guessing, launching campaigns based on intuition rather than evidence, and learning from failure rather than prevention.
Our Solution: Artificial Collective Intelligence
Lumina uses what we call Artificial Collective Intelligence — the ability to simulate the collective response of thousands of AI-generated personas that mirror real-world audience demographics, psychographics, and behavioral patterns.
Each persona in a Lumina simulation is constructed with detailed attributes: age, income, interests, values, media consumption habits, and more. When your ad is presented to this synthetic audience, each persona responds independently — generating engagement predictions, sentiment analysis, and qualitative feedback that closely mirrors how real people would react.
How It Works
Define Your Audience
Specify your target demographic — age range, location, interests, income level, and more. Lumina builds a statistically representative synthetic audience based on your parameters.
Run the Simulation
Upload your ad creative or enter your campaign copy. Lumina presents it to thousands of AI personas and collects their individual responses in parallel.
Get Actionable Insights
Receive detailed results including predicted engagement rates, audience sentiment breakdown, qualitative feedback themes, and specific recommendations for improvement.
By the Numbers
90-94%
Prediction accuracy against industry benchmarks
Minutes
Time to results vs. weeks with traditional methods
100x
More affordable than traditional focus groups
Our Company
Lumina is based in Ranchi, India. We are a team of engineers and marketers building the future of pre-launch ad testing — making evidence-based marketing accessible to businesses of every size.
Email: support@getlumina.in
Website: www.getlumina.in
Address: H. No. 230, Ashirwad Kunj, Sainik Colony, Dummardaga, Buti, Ranchi, Ranchi- 835217, Jharkhand, India
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