Prediction that was impossible
is now instant
Access high-value audiences. Understand decision-makers. Discover critical insights.
Unreachable audiences
Companies launch campaigns without knowing how real people will react — and only learn the truth after the money is already spent.
Instant insights
Replace weeks of recruitment and fieldwork with instant responses. Run thousands of interviews before your competitor sends one survey.
Millions of personas
Every persona is demographically and psychographically calibrated, creating responses as nuanced and diverse as real humans.
True understanding
Go beyond surface-level answers. Our personas reason, reflect, and respond with the depth of genuine human cognition.
Lumina.
- ✓
Test campaigns on thousands of AI personas before spending a single dollar on ads
- ✓
Get instant feedback that mirrors real human decision-making patterns
- ✓
Reduce campaign failure rates by validating messaging with simulated audiences
- ✓
Launch with confidence backed by 86% prediction accuracy
Trained for simulation,
not conversation
General-purpose chat models were never built to be an audience. Lumina-mini and Lumina-hilux are trained end-to-end on over 1 million simulations and 3 million distinct personas — purpose-built for lifelike audience and persona generation.
Lumina-mini
LightweightReal-time persona generation at scale
Built for high-volume simulation. Generates and reasons as thousands of personas concurrently at sub-second latency — and still outperforms every frontier general-purpose model on audience realism.
- ✓Sub-second responses at high concurrency
- ✓Built for rapid campaign tests and A/B sweeps
- ✓Available on every plan
Lumina-hilux
EnterpriseOur deepest reasoning model for high-stakes calls
Longer-horizon reasoning, richer psychographic modelling and far higher behavioural consistency across extended runs. Everything Lumina-mini does, with a decisive accuracy jump on every benchmark.
- ✓Deeper reasoning across long simulation runs
- ✓Built for market entry, pricing and brand strategy
- ✓Available on Enterprise
Benchmarked against every frontier model
How closely simulated responses match verified human responses on held-out studies.
Scores from Lumina's internal evaluation suite, run against a held-out set of real human studies. Frontier models were evaluated on identical prompts and scoring criteria.
86%
Ad performance accuracyWith Lumina-mini and Lumina-hilux in the loop, predicted ad performance lands within 86% of what actually happens in market — over 1.6× more accurate than experienced marketing teams, and nearly triple what an individual marketer calls.
See how it works→Proportional allocation accuracy across 1,000 survey replications
From idea to validated campaign
Four simple steps to transform your marketing process
Define Your Audience
Describe your target demographic using natural language or import existing customer data. Our AI generates thousands of realistic personas.
Create Your Content
Upload your marketing assets - ads, landing pages, emails, or any content you want to test with your simulated audience.
Run Simulations
Launch your simulation and watch as AI personas interact with your content. Get real-time feedback on engagement and sentiment.
Optimize & Launch
Use insights to refine your content. When you are confident in the results, launch to your real audience with proven messaging.
Plans that grow with you
Start free. Upgrade when you need more power. Only pay for what you use.
Free
Explore AI audience simulation
Free forever
- 2–3 credits/month (based on profile)
- Bonus credits from feedback
- Audiences capped at 2× your credit balance
- Custom personas & audience targeting
- Ad variant generation
- Network effect simulation
- Conversation theme analysis
- Lumina CLI access (direct)
- Webhook delivery
- Community Discord access
Pro
Full simulation power for teams
$18 Save 20%
- ↑Everything in Free, plus:
- 30 simulations/month (auto-renewed)
- Up to 60 audiences/month (2× your monthly credits)
- Recurring monthly subscription — credits reset every 30 days
- Up to 10 API keys
- Full analytics dashboard
- Faster email support
- Priority Discord channel
Enterprise
Unlimited power, dedicated support
Custom pricing for your org
- ↑Everything in Custom, plus:
- Unlimited simulations
- Custom SSO (SAML / OIDC)
- Dedicated account manager
- Custom onboarding & training
- SLA guarantee (99.9% uptime)
- Invoice billing (NET 30)
- White-label option
- Custom API rate limits
- Data export & compliance tools